Growing up wasn’t easy. It was a typical Nigerian ghetto kid experience – you know- like the ones you see in Nollywood, just that it was a little bit harder than what was portrayed in movies.
I remember vividly,My parents parted ways when I was 9; and on the day I was moving out of the ghetto with mum, my dad said “You are going away with the better parent, take every opportunity you see and never look back” I was very sad and i cried but I never looked back since that day.’
The Journey was not always smooth. i have managed to build Hypelee to this level with my team, However,In media, Hypelee is only the starting point for me. Before Hypelee, i was and have always been a business person. I sold recharge cards and repaired phones before I gained admission. I survived all through Unilag by repairing phones. Things and times were hard for me and i had to survive in a legit way. There were days i had to go hungry and days i had to eat watery beans with my guys. I remember we had to cook and bleach red oil most days after midnight, we always disturbed the whole block, but it was the only time all the ingredients for cooking were ready after doing rounds to appeal for food items from our neighbors. I was never ashamed of my craft. In fact, i was the go to guy in my hostel and class. Once you had a bad phone, you just knew Yinka was going to fix it.
I actually started this journey of Influencing from my hostel in Unilag;Thanks to ASUU. I started taking twitter seriously during probably the longest ASUU strike yet, when I was a sophomore in Unilag.It was easy to gain popularity on the platform as I was always a ‘keyboard warrior’ and a witty person. This popularity gave me clout which in turn led to influence. The rest is history.
I remember when i started, Twitter was a bit complex for a lot of people and my friends always mocked me for wasting my time.
Like in 2010, i still think most people do not understand the concept and importance of social media influencing now;There was a day I was coming back home from an event around 1am. I was stopped by police officers and verbally abused because they didn’t understand what the term ‘digital marketer’ meant; to them it was another ‘sweet word’ for Internet Fraud.I was released when one of them saw a picture of the Vice President & I, and also saw his contact on my phone.
I have empowered over 20 youths who work with and under me. I am contributing to Wealth and job creation too in my own little way.
We influencers are very important elements in any business and i can say for certain that it has made me and my colleagues very rich. however, ill judge wealth by the number of lives and brands in which i have impacted- and that is a lot.
A whole lot of brands too get the idea of influencing wrong. Some of them expect you to work magic; your product and service has to be top notch for people to actually key into it. our major role is to make it popular among the people; whether they would like it or not is up to the people themselves.
Becoming a Father at 26, is the best thing that happened to me. It has given me a clear focus and enough motivation to be better because of the Mouths i have to feed now; and also, most importantly, I want to be my son’s role model, mentor and icon.
I have crossed paths with a whole lot of huge personalities who have all helped shape me to be abetter person than I was years ago, but the person that I bless the day I met him everyday is my son’s godfather, Mr Ikuomola Aofolajuwonlo. He is the first person that really gave me access to influence and made me meet the most selfless person anyone will know – Mrs Adetoro Suleiman. I will say both of them have had the biggest impact on my journey so far.’
I look forward to a Nigeria where the reward system is balanced. A lot of Youths work their asses out but have nothing to show for it. Its not motivating at all.